Cookie Policy

This Cookie Policy explains which cookies and related technologies FinancialSumo may use, why they are used and what choices are available to visitors.

FinancialSumo website settings

This Cookie Policy explains how FinancialSumo uses cookies and similar technologies when readers visit https://financialsumo.com.

It describes the technologies used for website operation, analytics and measurement, preferences, advertising and security, identifies relevant third-party services and explains the settings readers may use to manage cookies and advertising choices.

Basic definition

Cookies are small text files that a website or third-party service may place on a browser or device. They can store or communicate limited information that supports website functions, remembers settings, measures site activity or helps deliver and evaluate advertising.

Similar technologies may perform related functions even when they are not technically cookies. The technology used can depend on the service, browser, device and site configuration.

Website operation

FinancialSumo uses cookies and similar technologies for operational, analytics and measurement, preference, advertising and security-related purposes. The specific technologies involved may vary depending on consent choices, browser or device settings and the third-party services active during a visit.

01

Operate and maintain the website and support the delivery of its publicly available pages.

02

Support page loading, navigation and other basic website functions.

03

Remember preferences or consent choices where those settings are available and applicable.

04

Measure visits, page usage, audience activity, referral sources and content performance to better understand how the site is used.

05

Support advertising delivery, campaign measurement, frequency management and related advertising functions.

06

Help identify or prevent abuse, spam, unauthorized activity and security or performance issues.

Core functionality

Essential Cookies

Essential cookies and related technologies may support site security, page loading, consent preferences and basic functionality. These technologies are generally connected to operating the site and maintaining functions that readers expect when navigating its pages.

Site measurement

Analytics and Measurement

FinancialSumo uses website analytics and measurement technologies to understand how readers reach and use the site, which pages receive traffic, general audience activity, referral sources and how published content and technical features perform.

These technologies may process information such as page views, browser and device information, IP address, timestamps, referring pages or websites, approximate location derived from technical information and interactions with site content.

Cookies or similar identifiers may be used for analytics and measurement where applicable and in accordance with available privacy, browser and consent choices.

Website analytics and measurement Google Search Console
Advertising technology

FinancialSumo uses Google AdSense and related Google advertising technologies to support programmatic advertising, ad delivery, campaign measurement, frequency management, fraud and invalid-traffic prevention and, where permitted, advertising personalization.

These technologies may use cookies, identifiers and technical information to determine whether an advertisement has been displayed, limit how often the same advertisement appears, measure advertising performance and apply relevant consent or advertising preferences. Advertising may be personalized or non-personalized depending on location, consent choices, browser or device settings and service configuration.

External providers

FinancialSumo relies on third-party services for website analytics and measurement, advertising, hosting, technical infrastructure, communication, security, spam prevention and performance-related functions.

Third-party services operate under their own privacy and cookie policies. The technologies active during an individual visit may vary according to the provider, browser or device settings, location and consent choices.

01

Website analytics and measurement providers

02

Google Search Console

03

Google AdSense and related Google advertising technologies

04

Website hosting and technical infrastructure providers

05

Email and contact form service providers, where applicable

06

Security, spam prevention or performance tools, where applicable

Browser controls

Managing Cookies

Readers can manage cookies through browser, device or platform settings. Most browsers provide controls that allow users to view or delete stored cookies, block some or all cookies, restrict third-party cookies or receive alerts when cookies are being set.

Available controls and their wording vary by browser, device and platform. Restricting certain technologies may affect preferences, analytics and measurement, advertising or functions that depend on them.

Personalization controls

Advertising Choices

Readers may manage advertising personalization through browser settings, device settings, Google account settings or third-party advertising choice tools where those options are available.

Changing an advertising preference may affect personalization without necessarily removing all advertising or all technologies used for measurement, security or basic website operation.

Related privacy information

This Cookie Policy should be read together with the Privacy Policy, which provides additional information about FinancialSumo’s handling of technical information, website analytics and measurement, advertising and third-party services.

Cookie questions

Questions about this Cookie Policy or the cookie-related information presented on this page may be sent to contact@financialsumo.com. Please describe the question and identify the relevant page, setting or service where possible.

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